I was a LinkedIn ambassador in Australia, and somehow that turned into me giving advice to everyone on how to improve their LinkedIn profile and advance their career through it. My own example speaks loudly — it works: I get job interview invitations almost every week and job offers at least once a month, sometimes after just a consulting session or as feedback on my work.
I've done a series of lectures and YouTube videos in Russian on how to level up your LinkedIn profile because it's way harder to do that for immigrants and non English speakers.
But in English, I'll tell you only this one secret (huge secret for companies visibility on the LinkedIn):
Your company profile will not be promoted on LinkedIn if your employees have lousy profiles and aren't active on the platform. LinkedIn's algorithm thinks your company is mega advanced when it sees what great experts your employees are. And LinkedIn can only "see" that through fully completed profiles and the confirmation of expertise through posts, reactions, and comments — recognition that significantly affects sales and promotion of your company.
My company had more sales leads from my profile posts alone than from the entire sales department combined.
Why? Because I don't advertise every day. I don't hide behind the company logo. I show my face, talk about my experience, and share my thoughts. When your company posts advertising every day — do you read similar posts yourself? Most likely not. You skip over them, annoyed. So why do you do the same thing? No one is interested in such posts. You have to post something you would actually want to read or give some value to people and companies for free before you start selling anything. That's how trust and connection develop, and it's an essential part you cannot skip.
For students:
here is the big surprise for you - 23 pages practical guide how to do networking and find your first perfect job on the LinkedIn:
I can't tell you how to become an auditor or how to develop your career (that would be a free personal consultation, which I don't do), but I can give a lecture for free if you gather more than 30 students or people and organise a nice venue for everyone. I will gladly be a guest speaker.
And I also can give that 15 pages guide of your roadmap to the auditing career:
How you can say "thank you" for those guides and business guides in that post?
Elena Bobkova
Subscribe on my social, comment, share my post - I appreciate it really much because it makes me feel that I do something good with writing all those posts and guides at 10pm after full day of work.
Blogger:
Another part of my personality for more than 20 years — I am a blogger. I even published a book based on three or four years of my blog posts.
Being a blogger is a full-time job. It's a huge responsibility. You cannot hide from the world and promote your personal brand and your business at the same time. You have to choose: are you a consumer of information or a creator?
I have a lot of reflection on this topic (and frustration sometimes):
Here's why I have to work overtime to continue being a blogger (on top of my full-time job and farm responsibilities): https://bobkova.online/tough-life-of-a-blogger/
And here's something truly inspiring if you want to post more and speak up (if you want to post more - you MUST read it): https://bobkova.online/to-all-influencers-and-bloggers/
My blog also allows me to have memory (and record data) on my yearly achievements, faults, and decisions — and I share it with you every year. Here's the concept of data collection I apply and the huge benefits it gave me: https://bobkova.online/your-reflections-is-the-data-youre-missing/
And here's how it looks in action: https://bobkova.online/2025-review-the-most-important-of-all-of-my-posts-this-year/
Here are all my social networks (this information might be outdated — there may be even more by now): https://bobkova.online/my-social-platforms/
